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Industry

An Ark for the Children - #BehindTheIdea

There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...

Posted by: Creativepool Editorial
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Inspiration

From London to Zimbabwe with Shift Engage | #CompanySpotlight

Founded in the heart of Zimbabwe after the founding partner relocated from London, Shift Engage was born out of circumstances and transformed a temporary move into a life opportunity for a number of talented professionals in Harare. An independent...

Posted by: Creativepool Editorial
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Industry

Behind the Brand: the wild experimentation of Desperados

When looking for examples of boldness in branding, a few names usually come to mind. Heineken, Coca-Cola, Burger King... Desperados. A brand like Desperados has wild experimentation in its very DNA. Born 25 years ago, Desperados thrives in...

Posted by: Creativepool Editorial
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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Industry

CONNECT 2017 Speakers: The brightest creative minds come together

Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...

Posted by: Creativepool
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Leaders

The latest from VCCP

Harry Westlake Wears the Rose Little Harry Westlake; the six-year-old who rose to national fame after belting out the national anthem before the recent Six Nations rugby game that saw England triumph over Italy, has been given his own chat show by...

Posted by: Creativepool Editorial
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Leaders

Spitalfields, these London pranksters are trolling your lunchbreak

In the latest “Go Fun Yourself” online film by Saatchi & Saatchi London for Toyota's Aygo, a group of four musical comedians make up humorous songs about passers by neat Spitalfields Market in East London. In the clip, which can be viewed...

Posted by: Benjamin Hiorns
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Inspiration

How AI is Helping Adland Become More Sustainable #SustainabilityMonth

The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...

Posted by: Benjamin Hiorns
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Inspiration

OREO asks us to trust the twist #BehindTheIdea

The new OREO campaign "Trust the Twist”, created by LePub Amsterdam, injects playfulness into daily routines by integrating OREO's beloved twisting ritual. The press spiel declares: “In a world of serious decisions, why not embrace the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
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Features

The rise of the challengers

Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...

Posted by: Better
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Workshop

How to hire a Technical Illustrator

In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...

Posted by: Creativepool Editorial
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Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial

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